| Type of Business | B2C with some B2B elements |
| Revenue Model | Direct sales (e-commerce), crowdfunding (Kickstarter), retailer partnerships |
| Target Market: | Photographers, videographers, content creators, travelers, outdoor enthusiasts |
| Brand Positioning: | Positions itself as an innovative, sustainable brand that prioritizes quality and functionality. |
| Investment and Funding | Funded through Kickstarter, private angel investors |
| Marketing Strategy | Social media (Instagram, YouTube), content marketing (tutorials, influencer partnerships), email marketing, crowdfunding (Kickstarter), |
| Competitors | Lowepro, Think Tank, Manfrotto, Nomatic, other gear brands |
| Product Excellence | Differentiates through modular, highly functional designs, use of sustainable materials, and a focus on versatility . |
