| Product Accessibility: | Oculus offers affordable, standalone VR headsets that don’t require a PC, making VR more accessible. |
| Revenue Model | Direct sales of VR hardware (headsets), software (games and applications), and subscription models (e.g., Oculus Store, in-app purchases). Possible licensing of VR technology to businesses. |
| Target Market: | Individual consumers (gamers, tech enthusiasts, early adopters), enterprise customers (businesses in training, healthcare, architecture), and developers in VR. |
| Brand Positioning: | Oculus is seen as a pioneer in virtual reality, focusing on high-quality, immersive experiences across gaming, creativity, and business. |
| Investment and Funding | Oculus raised millions through venture capital rounds and crowdfunding before being acquired by Facebook. Facebook provided further investment post-acquisition to expand Oculus. |
| Marketing Strategy | Leverages influencer marketing, social media engagement, and content marketing to build a strong brand presence and connect with users. |
| Unique Selling Proposition (USP) | It differentiates itself by offering VR headsets that don’t require a PC, making VR more portable and accessible compared to competitors. |
| Product Excellence | Offers high-quality, standalone VR headsets with advanced features like hand-tracking and 3D spatial audio, setting it apart in the market. |
