| Brand Identity | Positions itself as a fun, adventurous, and bold brand. Focuses on a social, carefree, and youthful lifestyle, appealing to those who want to party and enjoy casual gatherings |
| Revenue Model | Sales through retailers, online, and potentially distributors. |
| Target Market | Young adults, party-goers, and outdoor enthusiasts. |
| Type of Business | B2C (Business to Consumer) |
| Investment and Funding | Has secured venture capital funding, including from Mark Cuban. |
| Marketing Strategy | Heavily reliant on social media, influencer marketing, and events. |
| Unique Selling Proposition (USP) | Stands out by providing a Portable, fun, easy-to-carry, and wide range of flavors. |
| Competitors | Competitors include Black Box Wines, Bota Box, Canteen Spirits, and other brands offering wine in a box or ready-to-drink alcoholic beverages. |
